The Woman Who FINALLY Lost Weight After a Lifetime of Trying… How She Did it and How I Helped Her

By the time you are finished reading this post you will know exactly what to do to finally lose weight, especially if you have tried everything and nothing has worked.

But first a warning:  What you are about to read is a real, non-clinical account of what it takes to create transformation.  Some of the things I wrote may sound harsh and insensitive. So be it.  I favor results over anything else.  If harshness is required to help someone change, I consider it kindness. Prepare to be entertained, to cringe, be guided, and above all else be prepared to transform.

Let’s get started with a story…

Professional Yo-Yo Dieting 

I was frankly sick of working with her…

She was both a pain in the ass and a model client.  She told me everything I wanted to hear. She made promises to herself even.

But she never followed through.

A partner and I had worked with her a year ago. We had successfully helped her get ready for her bodybuilding show.  A show she won.

She lost 30lbs.

Old Transformation

Don’t f*ck with her.

She wrote us a testimonial.  I took out my partner’s name, in case he doesn’t want to be named.  Here it is:

We stopped working with her right after that show.  And then it happened.

She proceeded to go back to her old patterns.  She ballooned up in weight.

Why had this happened?

I blamed myself.  I hadn’t been able to help her develop a way of eating that allowed her to lose the weight and KEEP IT OFF.

I had just reenforced what she had done her whole life.  The ugly truth settled in my mind…

Like a psychiatrist teaching a depressive how to do depression better, I had taught her how to yo yo diet better. I had just given her professional instruction on how to yo yo diet better.

Round Two

My partner and I were now on our second attempt at helping her lose weight and keeping it off.

We worked with her for months.  Sometimes having dots of progress.  But mostly having spectacular failures.

And then my partner disappeared.  He became too busy.

It was now me and her.  I tried everything and anything I knew to help her.  But nothing worked.

It was maddening.  But I kept at it.


I kept going because of my stubbornness.  I was COMMITTED to helping Vicki transform…

And even though at some points it seemed she was committed to making it impossible for me to help her, she really wasn’t.  She wanted to make things work.

She had been trying to create transformation in herself for many years and even though she had failed countless times, she kept going.  She kept believing that she could create long lasting fat loss.

I kept believing in her.  I had a deep sense that we were in this together.  And there was no way in hell we were going to quit….

Sadistic Joy

One day, in an attempt to use my past as a guide of what not to do, I sat down to think about everything I had tried to do with Vicki that hadn’t worked.

Here’s a list of the things I tried.  Enjoy…

  1. I helped her hate nuts (her favorite high calorie food).  By the end of our session she would gag at the thought of eating them.  But by the end of a week she proceeded to eat a bucket full of them.  Fail!
  2. I put her in trance.  Her eyes glazed over.  She looked like a zombie. I regressed her back into childhood.  We spoke to her inner child.  Her inner child told me she would change. Her inner child lied.
  3.  I gave her magical post hypnotic suggestions.  I told her stories with hidden messages.  I tried to trick her.  I tried to encourage her.  I tried to motivate her.  I tried to pump up her self image.  I tried to teach her.  I tried to give her tiny habits. I tried to sympathize with her.  I tried to listen to her.
  4. And a bunch of other things.

But none of it worked…

She clearly needed a different approach.

Next, in an attempt to decipher what I could do more of to help Vicki, I thought back to the mild successes Vicki and I had had in the past.  I realized that Vicki had made the most progress when I had challenged her in some way.

And then I had a morbid idea.

Vicki needed to suffer.  I had been suffering for months while working with her.  I wanted to spread the joy back to her.

I immediately started to plot my revenge…

My Revenge

Me: What is something you are so COMMITTED to doing that you do it even if it sucks?

Vicki: I get up to go to work at 3:45 am in the morning.

Me: Why? Get brutally honest.  What gets you up at 3:45 am even though it sucks to get up so early?

Vicki: If I don’t show up for work, I will let people down.  I don’t want to let people down.

She valued not letting people down MORE than her OWN discomfort.

I now had all the pieces I needed to craft my revenge.

Her life was about to change….

No Way in Hell

Fast forward a week.  I’m holding my iPhone in my hand and there’s silence.  Pure silence. The world is still for a moment.

And then she says…

There is no way in HELL I’m going to lose that money.

I smile.

I knew we were onto something as soon as I heard these words come out of her mouth…

She had just made a pact with the devil.  In this case the devil was handsome.  The devil was me.

Vicki and I had just come to an agreement that she would write me a $2000 check.  As long as she followed through with a few behaviors I had assigned, then I would not cash the check.

But if she did screw up, I would happily cash the check and use it any way I pleased.


Vicki’s check.

Ahhh… sweet revenge.

Or was it?

Making this devilish pact with me worked for Vicki.

Like gangbusters.

The following video details all of the changes Vicki observed while working with me. It was recorded on June 9, 2016, roughly seven months after doing the intervention that changed everything for Vicki.

Vicki clearly transformed.

How did I find a way to help Vicki change even though she had been trying to change for years with no luck?

When I look back at the few things that really made a difference in Vicki’s transformation, five main patterns jump out…

  1. She knew she wanted to learn a long term approach to fat loss.
  2. I prescribed her new behaviors that fit seamlessly into her life AND would deliver the results she had been after her whole life.
  3. I created the conditions that would get her to follow through on these new behaviors NO MATTER WHAT.
  4. I set things up so that her fat loss became a winnable game.  The more she did a few easy behaviors, the more results she got and the easier and more enjoyable the whole process of fat loss became.
  5. She learned to see getting and staying fit as a learning process.

The rest of this article will teach you how to apply these lessons into your own life, so that you can replicate Vicki’s results or make any transformation something you follow through on no matter what while enjoying it.

Knowing What You Want and Signposts

It took us a while to get Vicki to a place where she knew what she wanted.  But we got there.


I divided the goal of long term sustainable fat loss into two phases:

  1. Getting lean.
  2. Staying lean.

Start of Phase #1…

I remember sitting on my living room floor, speaking to her over the phone…

I asked her: How will you know that what we are doing is working?  Give me something specific. Give me something clear.

She said: I will be able to fit into these particular pants I used to fit into.

Perfect. We now had a clear signpost that would let us know if what we were doing was working or not.  If she was able to fit into these pants, she was on her way to achieving sustainable fat loss.

On her way.  Not there.  But on her way.

A signpost goal is a goal that when you achieve it or you get close to achieving it, you know you are on your way to a big picture goal.  In Vicki’s case the signpost goal was fitting into the pants and the big picture goal was sustainable fat loss.

Time passed.  And she was able to fit into those pants.

Her next signpost goal became to be a certain weight.  She would use a scale and track her weight.

Time passed.  And she was able to get to that weight.

She had successfully completed phase #1 (getting lean), now we were on to phase #2 (staying lean).

Start of Phase #2…

This phase would require a different approach than the previous phase.  The way she knew if she was making progress before was that she felt her pants looser than they felt before whenever she tried them on or that the numbers of the scale were less than they used to be.

That wouldn’t work this time.  We had to come up with something different.

Here’s what we came up with:  Her signpost goal became to maintaining her weight, across time, even after going through stressful life events.  She would measure this goal by being able to see her weight stay within a range for a particular period of time.

Time passed.  Life transitions happened.  And she was able to maintain her weight.

Thus she was able to reach her big picture goal of long term sustainable fat loss for that period of time, but in order to KEEP her goal of long term sustainable fat loss, Vicki will need to maintain her weight within a range across time.

Big picture goals like long term sustainable fat loss NEVER END. They just keep going.

Last time I followed up with Vicki, she had been succeeding at her big picture goal.

Bottom line:  You only need two things to get started. A big picture goal and a signpost goal.

To find what your big picture goal ask:

  • What do I really, really want long term? 6 months to a year from now work great.

To find what your signpost goal is ask:

  • How will I know when I am moving in the direction of what I want?

Bottom line: Decide that you want to create long term fat loss.  Realize that this is divided into two phases (getting lean and staying lean).  Make sure you have specific and measurable ways of measuring your progress towards your goals.

Having goals and having ways of knowing if you are on your way to achieving them is nice, but it’s not enough.  You have to know what to do.  That’s what the next section is about.

Doing the Right Thing

Getting Vicki to gag when she thought about nuts obviously hadn’t worked.

How do I know?

She ate a jar of peanut butter a week after we worked on getting her to hate nuts.

Peanut Butter

Peanut Butter by Denise Krebs, flikr

The important question is: Why hadn’t it worked?

New behaviors work when the following conditions are met:

  1. The new behavior gives you the results you want.
  2. The new behavior fits seamlessly within your life.

In Vicki’s case, not liking nuts would have helped her lose fat – the results she wanted.

But hating nuts didn’t fit seamlessly into her life.

Vicki really liked nuts and didn’t want to give them up.  I hadn’t realized this.  When I tried to get her to dislike them, the intervention failed.  As it should have.

So, what new behavior did work with Vicki?

Answer: Getting her to agree to count calories and have a weekly total calorie limit.

Freedom and Structure Integrate

Why did this work? Here are the main reasons:

  1. Counting calories was a form of controlling the amount of food she ate, and managing the total amount of calories we eat is the single most important factor that determines weight loss and weight gain. Eating more than we need equals weight gain.  Eating a bit less than we need equals fat loss.
  2. Counting calories gave her ONE thing to put her focus on, instead of many.  In the past she thought she had to focus on a laundry list of things and do them all perfectly in order to lose weight.  This made weight loss too overwhelming to stick to.
  3. We worked together as a team.  She helped me come up with the intervention (eating a weekly total caloric limit) that changed it all. She was involved in the process.  By me listening to her, as opposed to me trying to make her do something, she was able to guide me in helping her come up with something that worked for her.

I created the Doing the Right Thing Process to help others replicate the type of results I got with Vicki.

The following two recording will take you through the Doing the Right Thing Process.  The first recording will help you find the correct behavior(s) that will give you the results you want.  The second recording will help you take this results producing behavior and format it in a way that actually works for you.

Recording 1:

Recording 2:

Bottom line:  Know that the total number of calories you eat is the most important determinant of whether you gain weight, lose weight, or keep it.  That’s a fact.  Find behaviors that make lowering the number of calories you eat easy and painless.

Now you have behaviors that are right for you.  It’s time to set things up so that you actually do them. That’s what the next section will help you with.

Following Through No Matter What

After having worked with Vicki for 11 long months with no progress, I finally figured out the intervention that changed everything, I called the intervention Follow Through No Matter What.

Here’s a note she sent me after I delivered Follow Through No Matter What with her…


Follow Through No Matter What is a process designed to get you to take consistent action towards your goals and dreams when you have tried everything to get yourself to take action, but for some reason you can’t seem to get yourself to do it.

The following recording will take you through the Follow Through No Matter What process.

Bottom line: Results come when you do the right thing long enough.  You can set up your environment so that YOU HAVE NO OTHER CHOICE than to do the behaviors that will allow you to control your calorie intake over time.  Do this.

Creating Momentum

It had been about a month after I had delivered the death blow aka the Follow Through No Matter What Process.  And Vicki was getting fucking results.

And the results just kept coming.

Each week I followed up with her. More results.  And more results.

It was as if every week things got better.  And it started to feel inevitable.  It was as if we were inside a tornado of results, good feelings and positive action.

It was intoxicating.

What we were doing was working. It felt good.  Really fucking good. And the better it felt, the more results she got, and the more positive action she took.

This was momentum.

I had experienced this type of momentum with my long term coaching clients over the years, but it seemed like it happened randomly. By luck.  By chance.

But not this time.

This time things were different.  This time I realized that creating momentum wasn’t random.  Far from it.  This time I understood I had the power to create it. And so a new pattern was born.

The Creating Momentum Process is a recipe for making achieving your goals exhilarating.


Bottom line:  You can make the process of losing fat and keeping it off enjoyable.  Just follow the steps I outline in this program and you will naturally experience momentum.

Momentum happens when you do the right thing, get results and feel good about them. But this doesn’t always happen.

What then?

The next section will teach you a strategy for keeping momentum going even after you mess up.

Keeping Momentum Going LONG TERM

Fat loss or staying lean are NOT about doing everything right. Perfectly.  Forever.


Far from that.

Things didn’t always work out perfectly for Vicki.  At all.  Sometimes she did the wrong thing, or so she thought.  Sometimes her results stalled, or so she thought. Sometimes she felt bad, because of how she thought.

I expected this.

Things are not supposed to work out as planned.  Things are supposed to work out as they do.

What matters is:

Does the person know how to deal with whatever happens, learn and grow as a person because of what happened, and use what they have learned to reach their goals in an even more meaningful way?

Much of the work I did with Vicki centered around teaching her this lesson.  She learned it.

Mistakes are not really mistakes.  They are an integral part of a learning process. There wouldn’t be a learning process if there weren’t mistakes.  They are required. Learn to love them.


I created the recording below to teach you HOW to use whatever happens (even messing up) to your advantage.  This skill will allow you to keep getting the results you deserve LONG TERM.

Bottom line:  Know that you are going to make mistakes in the process of losing weight and keeping it off.  Learn how to use those mistakes to your advantage by using them as feedback about how to improve what you do next time.  Then do something different next time.

You now have all the pieces to keep going long term.  But long term is long.  It’s the rest of your life.

How do we make it enjoyable? That’s what the next section is about.

Enjoying the Journey

It may take months to get to your goal weight.  I want to make sure you know how to enjoy those months.

You will get there.  And once you are there…

I want to make sure you know how to actually keep enjoying the process of maintaining your new weight, because if you know how to enjoy maintaining your new weight, then you will succeed in long term fat loss.

That’s why I created the Look How Far You’ve Come Process.  

The Look How Far You Have Come process will teach you how to experience continuous enjoyment and gratitude as you go along the rest of your journey. It will teach you the skill of comparing correctly, which is vital in order to make sure you feel good about your progress.

Bottom line:  You will feel good about your progress when you compare correctly.   Make sure you understand how to compare correctly and that you actually do it.  This is what will make your fat loss journey enjoyable. 

Getting and Staying Lean: A Recap

What to do for long term fat loss in a few short words:

Eat the correct amount a food in a way that works for you.  If the way stops working for you, then switch it so that you have a way to eat the correct amount of food for your desired results.

Long term fat loss is divided into two phases: staying lean and getting lean.

Here’s what to do to get lean:

  1. Create a goal.
  2. Find a behavior you can stick to that will allow you to lower the number of calories you are eating.
  3. Run the Follow Through No Matter What Process so that you actually do the behavior.
  4. Wait two weeks.
  5. After two weeks. If the new behavior is leading to fat loss.  Keep doing it.  If it’s not, then go back to step 2-4, but make sure you keep doing the old behavior as well.  In other words, you are adding new behaviors so that you end up doing more new behaviors over time.
  6. Use any mistakes or lack of results to your advantage.
  7. Enjoy the journey by practicing the Look How Far You’ve Come Process until you get to your desired level of leanness.

*Important note: Only add new behaviors when you have not gotten results for two weeks straight.

Here’s what to do to stay lean:

  1. Have a way of measuring whether you are maintaining your weight.
  2. Keep doing the behaviors you are doing that led to the fat loss.
  3. Use any mistakes you make to your advantage.
  4. Keep doing the Look How Far You’ve Come Process

*Important note: After you have reached your desired level of leanness you will be able to eat more than you did to get to lean.  This is because your body had a number of calories you had to eat below in order to create fat loss.

A Note for Vicki: My Clients are My Teachers

I wasn’t really sick of working with you.  Well, actually I was.  But I was confused.

Let me explain.

I was sick of working with the woman in my head I thought was you.  I felt frustration not by you, but because of my ideas that what I was doing with you should have worked, but didn’t.

But nothing should work. Everything works how it does. Clients do what they do.  They don’t do what they should do.

And I think many coaches wrestle with this.  Many coaches blame their clients for not responding as they should.

And I’ve done that.  But I do my best not to.

Because when a client doesn’t respond as they should, that’s a huge opportunity for a coach.

A massive one.

A coach becomes effective when he looks at the reality of how something really works and gets curious. And he learns from that reality.  Lesson that he uses to help their clients.

And that’s what I did with you.

Thank you for re-teaching me flexibility.  One of the most important lesson a coach can learn.

Working together has enriched my life.  I hope it’s enriched yours as much as mine.

Thank you.


How to Turn Grief, Sadness and Loss Into Joy… My Hurricane Katrina Story… Inspiring After Video of a One Session Grief Removal Miracle

Tears of Peace

Tears of Joy

Tania was haunted by images from her past.  They were like ghosts tormenting her.  She found herself unable to sleep.

She had been to a therapist.  It helped. But only for a while.

Soon the images came back to haunt her with even more intensity than before.  She found herself constantly crying.

She came to see me, and together we created a one session miracle where she learned how to feel peace again and move on with her life.

By reading this article you will learn how to turn grief, sadness and loss into joy.

Dead Bodies

“That smell, it’s coming from the dead bodies,” said a stranger next to us.

I was standing next to my dad on top of an overpass I had driven through 1000’s of times before.  I looked away from him and down at my city.  It was dark.  It was cold.

The city looked unrecognizable.  Katrina had hit a few days before.

They had just opened the city back up, and we were going in to see what was left of our properties.

As we started driving through the city I was in shock.  Where there was once life, there was now death.  Where there was light, there was now darkness.

It was unbelievable.

I remember standing at the corner of Deerfield and Daniels, where I lived, and making eye contact with a driver who looked at me with disbelief and sadness in his eyes.

My Car After Katrina

My Car After Katrina

But even then in the midst of that chaos, there was calm inside.  I realized:

Problems are transient and life goes on. There is immense power in the human spirit. Human beings are incredibly resilient and adaptable.

And it proved to be true.

Remembering Life

The smell. The stranger’s face.

Those are memories from the past.  They are distant, dark and tiny as if they happened a lifetime ago to someone else.  

The world is different since then. The world has moved on. Here’s a current picture of Deerfield and Daniels.  I lived in that corner apartment on the second floor next to the tree.

Post Katrina

How I think it’s different too.  I’ve moved on.

I rarely remember Katrina, but when I do, I have images that fill me with strength.  They are the images of spray painted houses saying:

We will rebuild.

These images are bright, big, and alive in me. I’m reminded how immensely resourceful we really are.  In the midst of destruction, the human spirit is alive and unbroken.

And when I remember New Orleans, I remember the fun times I had there.  Walking Canal Street. Eating crawfish at the lake. Eating beignets at Cafe Du Monde. And so much more. These images are bright, big, and present in me. I sometimes find myself reliving them as if they are happening now.

Canal Street by Michael Bentley, flickr

I went through a process in my head that allowed me to move on, a process anyone can replicate.

The One Session Miracle

When Tania came to see me she didn’t know how to feel joy about the events that happened in her past. She had been trying to move on for over 8 years and things were getting worse.

Together we created a one session miracle. You are about to learn how you can do the same.

Recreating Miracles

I developed my Remembering Life Process, which was highly influence by Steve Andreas’ Resolving Grief processbecause I wanted a reliable process to use with clients, who like Tania, wanted to turn grief into joy.

Remembering Life is designed to work under the following condition:

The loss you want to feel differently about has already happened and it is NOT an ongoing event that is currently happening.

For example, you would use Remembering Life if you want to feel differently about the death of a puppy who died a year ago. You wouldn’t use Remembering Life if your puppy is currently in the process of dying.

Remembering Life has two main steps:

1) Being OK with letting go of the grief.

2) Creating a sense of joy that comes from remembering and keeping the good times ALIVE.

Let’s dive into the details of these steps, but first a story…

My Jordans 

When I was a little boy my parents bought me some patented leather red and black Jordans.  I LOVED those shoes.  I still have them.

Air Jordans

Air Jordans

There was one problem: they didn’t fit.

I knew the shoes weren’t my size when we bought them, but they were the last pair the store had and they were sold out everywhere else (at least they were in my mind), so I told my parents they fit perfectly.

But they didn’t.

In fact, my feet felt miserable inside those shoes.  And no matter how much I wanted them to fit, they just didn’t.

I learned that a good fit can’t be forced.

Quality, long lasting change is like that.  It can’t be forced.  For quality, long lasting change to happen, the attempted solution (what leads to a result), has to to be a good fit.

How to Be Ok With Letting Go of Grief

The processes you are about to learn is meant for people who want to learn how to turn their very own grief into joy.  I am going to take you through the exact steps I go through with my clients.

The first goal in Remembering Life is to get you to a place where this belief (or an iteration of this belief) fits:

It is OK to let go of this grief and instead replace it with a sense of joy that comes from remembering this person’s life and keeping their loving memories ALIVE.

Note: This belief doesn’t only apply to a person. You can modify it to apply to a dream,  a lost object, a pet, etc.

Let’s get started.

Find somewhere quiet and make sure you have 10 minutes to really ponder this question.  If you don’t, stop reading now and come back later.

Ask yourself:

Is there anything that would stop me from believing that it is OK to let go of this grief and instead replace it with a sense of joy that comes from remembering this person’s life and keeping their loving memories ALIVE?

If the answer is no, then it’s time move on to the next section titled “Creating Joy”.

If the answer is yes, it means you have some objection or set of objections towards letting go of the grief and replacing it with joy.  I created the following two audios for those who feel it is time to transform those objections and finally feel ok about letting go of the grief and moving on.

The following audio is meant to help you get to a place where you develop a belief that will make it ok to let go of the grief.

This next audio builds on the belief you developed by listening to the previous audio and helps you make this belief a deep part of your thinking.

If you require a more tailored approach contact me here for help.

Creating Joy

The final step in my Remembering Life Process is to experience a sense of joy that stays with you by keeping the good times alive unconsciously.

The following audio will teach you how to keep the good times alive so that joy stays with you.

I recently filmed a session with a client where I took her through a variation of the process you have just gone through.  I will be editing  the session and releasing it for sale.  Click here to be notified when it is ready for release.


Playing Basketball

Playing Basketball and Dominating

As I write this, it’s August 29, 2015.  Today is Katrina’s 10 year anniversary.  Growing up in New Orleans was such an enriching experience for me.  I can’t think of a better way to honor my city than to unconsciously remember the good times when I remember New Orleans.

It is my sincere wish that by reading this article any grief you had, has become like remembering New Orleans is for me…

Click here  to join my mailing list and get access to my latest discoveries in turbocharging your performance.  I send out emails extremely infrequently, because coming up with content that is up to my standards takes a lot of time.  I make sure that whatever I send out is something that is life changing and will transform your performance.

Rewire Your Brain to Stop Liking Things That Are Bad For You and Start Liking Things That Are Good For You… With a 5 Month Follow Up of a Successful One Session Habit Change

Britta Before

She didn’t know it but she was about to start hallucinating things…

She lived on the other side of the world.  I looked at her through the screen of my MacBook.  She smiled. She had a glimmer in her eye.  She told me she liked cookies.  She told me she didn’t want to like cookies anymore.

I smiled knowing full well that by the time we were done working together the smile and glimmer in her eye would be replaced by a look of surprise.  She would find herself UNABLE to eat vanilla cookies anymore.  Even if she tried.

And so we started our work together…

By reading this article you will learn how to use  the same tactics I used with Britta to rewire your brain to stop liking things that are bad for you and to start liking things that are good for you.

I’m Working With Britta… It’s Been 36 Minutes and 8 Seconds Since We Started Working Together

Britta After

Britta After

Me: What happens when you look at these cookies right next to you?  Do you want to eat them?

Britta: Do I have to (look at them)?

Me: Just look at them? What happens?

Britta: They need to get away further from me.  I would like to put them away so no smell can get out of them.

I smiled.  I smiled because I knew we had just created change.  And this change was possible because of a decision I had made years ago. I had decided to open up my mind to the following ideas:

Change is possible. Change can be fun.  Change can be rapid. Change can be long lasting.

And that’s how evolution happens.  Evolution happens when you open up your mind to new ideas.  Ideas you’ve never thought before.  Like how to create hallucinations…

Creating Hallucinations

I had just guided Darlene’s mind into seeing a set of pink sparkling keys on the table that weren’t really there.  This was very exciting to me.  It was the very first time I had guided someone into having a full blown hallucination.  But more of this later…

Initially, the realization that this was possible and I could teach someone to hallucinate blew my mind.  But later, the idea of hallucinations became normal to me when I realized that we do some form of hallucinating all the time.

For example:  Fat Tony giggles with delight and notices his mouth water, not because he’s eating a pizza, but because he knows he just ordered a pizza and it’s on his way!

In effect, his giggles are being caused by a hallucinated pizza.

With Britta, objectively, the composition of the cookies and their smell was exactly the same before and after working with me. But, subjectively, after we were done working together the cookies became repugnant.

This was a form of hallucination. But could this hallucination last?

Two Week Follow Up: The Cookie Monster Had Been Tamed!

Creating Hallucinations that Last

Our reality is a hallucination tainted by our past.

Information from the world comes in through our five senses.  We automatically compare this information with our memories. Finally, we form a  projection (that’s tainted by our memories) of the outside world internally.  This hallucination is what we call reality.

If you had no concept of a restaurant in your mental framework, then if someone took you to a restaurant, you wouldn’t know how to behave.  You would go into the kitchen and cook your own food, sit in other peoples assigned tables, and drink their drinks.  It would be awesome.

That doesn’t happen though.  Because your memories guide you.  Your memories tell you what things are, what to do and when to do it. A restaurant is to you, what a restaurant is in your memory.  Not objectively what restaurant really is.

This is where it gets interesting: Memories are changeable.

So, the way restaurants are for you is changeable.

And thus it all comes together.  If I want to teach you how to not like cookies. Or gambling.  Or yoga.  Or anything else.  All I have to do is change your memories of each of these into something that you don’t like.  This will taint your projections and change your reality.

Once the memory is updated.  The change sticks with you.

How to Stop Liking Things that are Bad for You

The process below is all you need to get the type of results I got with Britta.  Nothing else.  If you practice and master the steps below, you will be able to change how much you like or dislike anything in your life.

Updating Memories

I used the steps above with Britta.  I had her think of cookies (step 1), then interrupted her (step 2).  Finally, I had her think of something repulsive (she hallucinated this) and as she did, I had her think of cookies again (step 3). I cycled through these steps over and over again. This updated the memory of cookies.

The following audio will take you through the above process, so that you have a deeper first person understanding of how it works and so that you can apply it to your life.  Only listen to this recording if you are prepared to go through the process and have a specific thing in mind you want to learn to dislike.

The above process is very powerful and can even be used to overcome things you find yourself addicted to. It can also be used creatively to rewire yourself into liking things that will benefit you.

If the process doesn’t work, you likely require more personalized assistance. Contact me and I can help.

Five Month Follow Up Screen shot 2014-08-17 at 12.39.50 PM

I filmed my work with Britta, and I will be editing the footage and releasing it so that people can replicate what I did with her in their own lives or with their clients.  Click here to be notified when it’s ready.

Britta’s response above shows how the change we created had held up 5 months after working with her.  The change we created worked for the specific cookies we worked on and didn’t spread to other types of cookies.


I have provided you with the skills necessary to update your reality.  Mastering these skills is going to take practice, a willingness to open up your mind to new ideas, a willingness to let go of ideas that limit you, and a bit of time…

And then I told her: Darlene, you created those pink sparkling keys in your mind.  You made the idea of pink sparkling keys real.

Do you realize that?

You have the power to make ideas real.  And you can notice what having this power feels like… and notice where you feel this in your body… while you think:

Change is possible. Change can be fun.  Change can be rapid. Change can be long lasting.

She went into deep thought.  I could clearly see her making connections inside.  I paused.  We took a break.  We talked about random things.  I distracted her.

Next I told her:

Those keys that you see, you can stop imagining them at any time and discover that they were just a thought you had forgot was a thought.

The hallucinated keys disappeared…

Then I said:

And because you can make the thought of a key disappear, you can make other thoughts disappear as well. You can make ideas that hurt you, that you thought were real…fake. Like:

There is no point in trying out what you’ve learned here today, because you would fail anyway.

Those thoughts were just as real as the keys…were.

Her face shifted as she processed what I said.  And then it hit her.  She had an aha moment.  My words went in deep.

Click here  to join my mailing list and get access to my latest discoveries in turbocharging your performance.  I send out emails extremely infrequently, because coming up with content that is up to my standards takes a lot of time.  I make sure that whatever I send out is something that is life changing and will transform your performance.

How I Lost 35 Pounds of Fat and 22 Inches….The Psychological and Behavioral Tactics of Effective and Long Lasting Fat Loss

Before and After

Yes, I did shave my chest. And, yes, it did suck.

I looked at my belly in the mirror for the 1000’th time.  I sucked it in and went underneath the right light so that I could see a glimmer of a six pack.


My six pack was gone and it was now replaced by a round, plump belly.

“This had to stop”, I told myself. I had vowed to get back into shape 1000’s of times before, but this time things were different. I meant it.

By reading this article you will learn the exact psychological and behavioral tactics I used to lose 35 pounds of fat, 22 inches, and how I created a lifestyle that makes LONG LASTING fat loss effortless and inevitable.

Horrible Advice

I tried hard to get back into shape.  But I couldn’t, because I got horrible advice.

I went inside and asked my lean past self how to get into shape.  He gave me his best advice.  I did everything he said.

But his advice got me nowhere.  I actually got fatter.

Why didn’t his advice work? I mean, it worked in the past…

The advice I followed was no longer appropriate for me at this stage of my life. Here’s what I learned:

1) Good advice will take into consideration my current life conditions.

2) New habits will work only if they fit seamlessly with the rest of my life.

Knowing Too Much for My Own Good

I knew a lot about fat loss.  In fact, I knew so much, that it got me nowhere.  Because I knew so much, I got distracted.  I couldn’t pick one thing to actually stick to long enough for it to have a positive effect.

But all that changed when I decided to really commit to ONE plan.  This article outlines that plan.

I would become a student.  I would put all of my ideas of how things should be or how things ought to be to the side and actually execute on my plan. Only after following the plan and giving it a fair shot would I evaluate if it was correct and how I could improve it.

Here’s what I learned:

There is enormous value in restricting the information I have access to.  Restricting information makes it a lot easier for me to stick to something long enough to get a result.

Love the Fundamentals
It seemed like torture.  I had just decided that I would focus exclusively on mastering how to eat slowly while disregarding everything else I knew about diet for a two week period.  Investing my time on such a simple habit seemed ridiculous.
I thought to myself: “I know so much more than this.  I should be doing more.  This will never get me to where I want to be.  It’s too small.  I need to be doing more.”
But I also thought: “Results will only come if I CONSISTENTLY do the right thing.  I need to TRAIN my ability to be CONSISTENT. The best way of practicing consistency is to find an easy core skill (i.e. eating slowly) and practice doing it over and over again.”
Here’s what I learned:
I knew enough.  What I really needed to get good at was doing what I knew.
My Obsession with Tracking
I got up this morning.  I didn’t eat.  I peed.  I weighed myself.  I measured different parts of my body.  And then I recorded all of the numbers in a spreadsheet (i.e. tracking).  I’ve been doing this every Saturday morning for the past year.  I track because it lets me know if what I’m doing is working.
chart weight

This chart shows how my weight changed throughout the year.

This chart shows how many inches I

This chart shows how my total inches (i.e. the number you get when you add how big your waist, chest, arms, etc together) changed throughout the year.

Anthony from is someone who takes tracking to a whole different level.  He takes pictures of himself every day and posts them online for everyone to see.  He’s gone through a huge transformation.  As I write this he is on day 378 of tracking, eating a Ketogenic diet, and working out.  He has currently lost 107 pounds in that time frame.
Anthony Transformation
I asked him the following question:  Do you think that tracking (taking pictures of yourself and writing what you eat) has helped you stick with your transformation.  If so, why?
Absolutely, yes! Being able to see the changes over time is extremely motivating, and inspiring! I’ve seen so many people say (online) that they hadn’t realized just how far they had come in their weight loss until they compared a recent picture to an older picture! I think that is definitely true! You see yourself in the mirror every day, so you’re really only able to compare yesterday to today, on a daily basis. Keeping track with pictures gives you something to reference when you are a few weeks/months in!
Speaking about my personal transformation, I didn’t really notice too much of a change in my 1 month picture compared to my starting picture, but I can certainly tell a difference in the 2 month picture, and a drastic difference in the 3 month picture! Seeing the changes in my body was very powerful, and made me want to lose even more weight! I’m really glad I have those pictures and can go back and look at them even now!
I would HIGHLY recommend anyone wanting to lose weight, to take some starting pictures! It doesn’t matter how embarrassing they are, you never have to show them to anyone else if you don’t want to, but you will be very thankful you have those pictures to look back on when you are having a “bad” day. You’ll be able to look back and see just how far you’ve come, and then you can’t help but be happy and inspired to keep going!
It’s also just extremely satisfying to see your body change for the better over time! It’s sort of like a pat on the back, and a “good job!” for all the hard work you’ve been putting in!
Superhuman Consistency
From July 27, 2013 through June 28, 2014 I worked out 6 days a week while only missing 2 days and practiced a few simple nutritional habits 99% of the time.
Habit Completion
Here’s what I learned from a year of superhuman consistency:
1) The number one mistake I used to make when trying to develop consistency was trying to change myself instead of changing what I was attempting to be consistent at.
2) Tracking how consistently I engaged in my habits allowed me to determine if something was easy enough for me to do consistently.  If a habit wasn’t easy enough for me to do, then, IT, NOT ME, needed to change.
3)  The best habits are the ones that will get me results AND are easy enough for me to do consistently. If my habits require extreme motivation to execute, they are wrong.
4) It’s vital to create an environment that makes things effortless for me to do.

How to Develop Superhuman Consistency

I have superhuman consistency because I’m really good at creating habits that are effortless for me to do.  Effortlessness is the standard I strive for.

I learned to be good at creating habits by studying BJ Fogg’s work.  BJ Fogg is the director of the Persuasion Tech Lab at Stanford University.  Go here to learn everything you need to know about how to become a master at creating habits that are effortless to do.

Do This And No More Than This And You Will Get Results

I’m going to teach you ONLY the essential tactics you need to know to achieve fat loss.

There is always more information to learn and instances where what I’m about to share with you won’t apply. For the vast majority of people this is ALL YOU NEED to get off to an AMAZING start.  Fight any urge that would detract you from getting started on the plan below.

Note: If you have followed the advice below for 10 weeks with 80% consistency, then you likely need a more refined approach.  Contact me for more details.


Recommended sources of protein: grass fed beef, eggs, pork, and bison.

Recommended sources of carbohydrates: asparagus, spinach, mixed vegetables, avocado, green beans, black beans, black berries, blue berries and pinto beans.

Exercise: If you haven’t worked out in years and live a sedentary lifestyle, then start with Protocol #1 below and next do Protocol #2.  For everyone else, start with Protocol #2 and focus on developing a minimum of 80% consistency with it.

Protocol #1:  Work up to walking 3 times a week for 30 minutes a day with 80% consistency for 2 months.  Read the section on “How to Develop Superhuman Consistency” above.

Protocol #2: Work up to 2-3 resistance training sessions and one HIIT session per week both focusing on progressive overload.  Contact me for more details.

A Hypnotic Pep Talk

If you are on the fence about starting or don’t think anything can work for you, read Szilvia’s story.  She followed the EXACT same steps outlined in this article.

Szilvia Transformation

When I reached the weight 98 kg I freaked out. Big time! Not that I didn’t see myself before, but somehow laziness kicked in continuosly (I didn’t take responsibility!). I started eating less and move more. I literally just did that. After dieting for nearly 20 years I was fed up with quick fixes so I didn’t care about the length of time. I just wanted to lose it. My motivation was to look good. People usually say that’s not enough motivation and better to focus on health and have the look as a side benefit. Fuck that! I’m a woman. I want to look sexy. So that’s how it started.

I dropped 15 kg in a year. Slowly. I didn’t even realize it. Just by walking and eating less. Then I walked more and eat even less and I quit eating bread. To keep leaning down I had to eat less and less and walk more and more. I had no knowledge at all and this is what I could do. I lost 11 more kg in 4 months. What I did was not sustainable. I had no time to walk more or even the same amount and I was hungry a lot. So weight started sneaking back on. I was 72 kg at my peak. In a few months I was 78. I freaked out. Again.

I decided that I need help to get the body I want and KEEP it. I didn’t want to do it quick. I was working 24/7 with very little free time daily. I knew someone with the desired skill set and I knew his magical ways of helping with emotional stuff which I was sure will come up. He cured my chocolate addiction (in 20 minutes!!!) and fred me from my cocroach and spider phobia. So I hired Martin Lanzas to help me.

He taught me to eat right by just giving me one tiny thing at a time to apply. It was so simple and easy that I didn’t think it will work! I trusted him so I kept going and he helped me through my emotional break downs which I had some at the beginning. I wanted to see the results immediately. Hahh. He taught me how to move right with the same strategy. Do one tiny thing at a time. I didn’t need any motivation at all!

Then all these tiny nutrition and exercising steps built upon each other and without noticing, I changed my whole lifestyle and I freaked out less and less because I saw my progress. I measured my weight and body regularly so it was there in black and white. Sometimes I felt heavy and started panicking then I just measured myself and numbers showed I’m leaning down. Don’t listen to your emotions!

In about 8 months I got my body I was satisfied with, but after a year I’m still continuing leaning down, because I’m doing the right things so results are inevitable. I never spent more than 40 minutes a day in the gym, it’s usually less. I never once was hungry and felt restricted in my diet. It was a smooth transformation and apart from the few panicks until I learned the basic principles, I haven’t had any break downs.  I have learnt a SUSTAINABLE way to live. Because it’s not a diet or a weight loss program. It has become a lifestyle. That’s why it is sustainable and I don’t have to worry about gaining the fat back anymore. I got the body I wanted and I feel sexy.

After a year of working with Martin I’m confident enough to continue my journey on my own, because he made sure I understand and learn everything I need to know. My current weight is 68 kg. During the time I worked with Martin I have lost 10 kilograms and 49 centimetres (22 pounds, 19.3 inches). And kept it down! I’m still leaning down! His teachings and guidance changed my life. I’m using this whole journey as a metaphor in other areas of my life. He says if it’s not easy to do then we have to make the task smaller. He also says, “Fuck breaking through and motivation, just make it a habit so it will become effortless!” And this is what I loved the most! No willpower and pushing through needed, the transformation was smooth, simple and easy. So yeah, in short, I feel fantastic and Martin is da best!

If you have started but are feeling overwhelmed listen to this audio:

If you have started but feel discouraged listen to this audio:


I sometimes find it easy to mistake busyness with progress.  One of my favorite forms of busyness is gathering information.  But results never come from that.  Results came when I made the choice to put all of my attention on a few correct habits while RUTHLESSLY ignoring everything else.

This article gives you these exact habits.  Practice them with ruthless focus and you will get results.

Click here  to join my mailing list and get access to my latest discoveries in turbocharging your performance.  I send out emails extremely infrequently, because coming up with content that is up to my standards takes a lot of time.  I make sure that whatever I send out is something that is life changing and will transform your performance.

How to Manufacture Peak Performance By Using Self Hypnosis… A Miraculous 2 Session Transformation


She was scared to break her neck. She told me:

I’m a Yogi.  But I can’t do a headstand.  I need to be able to do a headstand to be a Yogi.  Nothing I have tried has worked to get rid of this fear.  I even meditated for 10 days and the fear is still there!  I don’t think I can be fixed.

I told her:

We can change this, but I’m not going to fix you.  You don’t need to be fixed.  Your fear of headstands is a skill that you’ve practiced and had become good at.  I’m going to teach you how to become good at enjoying headstands.

She took a deep breath and told me:

Ok.  I trust you.

Game on!

By reading this article you will learn how to manufacture peak performance whenever you want by using a simple and easy approach to self hypnosis.

Our First Lifestyle Enhancement Session

I notice that Cecy is nervous.  I immediately start telling her confusing stories.  Each story has a hidden message for her, meant to get her in touch with resourceful feelings of comfort, safety, being at her best, being in the zone etc.  As I’m seeing her go into each of these feelings, I take a snapshot of her postures in my mind.  Each feeling is linked to a posture, and from now on all I have to do to get her in touch with each feeling is to mimic the exact posture the feeling is linked to.

It’s like magic.  It works every time.  I mimic her posture.  She feels the feelings linked to that posture.  Boom!

Within a few minutes she’s relaxed.

But we’re not done yet.  She feels relaxed, because I’ve distracted her.  We still have to train her mind to transfer these feelings of relaxation to doing headstands. I train her mind by getting her in touch with feelings of comfort, and then bringing up the idea of headstands.

I repeat this several times.

Her posture will tell me when she’s made a change.  When she’s able to think about headstands and smile, then we’re done.

We’ve been working together for over two hours.  I ask her to think of headstands.  She smiles!  This tells me we’ve made giant progress.

So, I tell her to do a headstand.  She does.  She’s ecstatic!

Session #1. Is. Done.

Follow Up

I message Cecy to find out how she’s doing.  She tells me she’s doing better.  She’s made a lot of progress, but some of the fear is still there.  We schedule another session.

Our Second Lifestyle Enhancement Session

I ask Cecy hows she’s doing and she tells me she’s doing ok.  She tells me she doesn’t feel totally comfortable when doing headstands.

I ask her: When you are about to do a headstand and you don’t feel totally comfortable, HOW DO YOU DO IT?

She pauses.  She tells me that she feels something in her neck, while making a grimace and moving her head to one side. Next, she gestures right in front of her and says, “I see myself breaking my neck”.

I immediately change the subject and go into a posture that gets her in touch with feelings of safety and comfort.  As she’s feeling comfort, I tell her to see that picture of breaking her neck.

I repeat this a few times.

I ask her to try to see the picture that used to scare her.  She can’t.  I ask her to think about doing headstands.  She smiles.

I tell her to do a headstand. She finds herself comfortably doing a few.  I tell her we’re done.  This time we are. And it took less than 15 min.


I filmed my session with Cecy.  I will be making the footage sparkly and shiny and creating an obnoxiously polished product, that will be simple and easy to understand, and will teach you exactly what I did with her.   My goal is that by the time you are done watching the footage, you will know exactly how to replicate what I did with Cecy with others.

Click here to join my mailing list and be notified when this product is ready.  You will also get access to my latest discoveries in turbocharging your performance.  I send out emails extremely infrequently, because coming up with content that is up to my standards takes a lot of time.  I make sure that whatever I send out is something that is life changing and will transform your performance.

Redefining High Performance

Cecy was good at doing her old fear.  She had mastered it to the point that she did it without thinking.  Her fear had become a high performance skill; one that didn’t serve her.

High performance happens when a habit, skill, or pattern becomes so wired into you that you find yourself performing it EFFORTLESSLY, without thinking.

High performance = Effortlessness, Involuntariness, Ease, etc.

Common examples of high performance patterns include: tying your shoe, road rage, typing, changing gears on your car, fear of public speaking, etc.

The common thread among the above patterns that makes them high performance is that you have practiced them so much that they have become something you do effortlessly, without thinking.

Peak Performance

My goal when working with Cecy was to get her to a place of peak performance where she instantly and effortlessly found herself doing and enjoying headstands at the right time.

Peak performance happens when you perform the correct high performance pattern at the correct time and place, and you get the result you want.

Common examples of peak performance include: automatically pushing the break pedal when it’s time to stop at a red light, effortlessly typing the letter “h” when typing the word “horse”, instantly locking the front door when you walk into your house, easily passing the ball to an open receiver for the game winning touchdown, etc.

The common thread among the patterns above is that you involuntarily do the right thing at the right time to get the result you want.

How to Create Peak Performance in Your Life

There are three steps you need to master in order to create peak performance in your life.

1) Know the exact result you want

2) Detect the necessary CORE skills you need to develop to get this result. Ignore everything else.

3)  Turn these core skills into peak performance skills (i.e. skills you automatically do at the right time and place to get the result you want).

You are about to learn how to do steps 1-3 so that you can MANUFACTURE peak performance whenever you want.

Know the Exact Result You Want

Manufacturing peak performance requires you to develop metrics that let you know you have achieved the exact result you want.

You can develop effective metrics by answering this question:

How specifically will I know I have achieved the result that I want?

In Cecy’s case, the most relevant metric was whether she was able to comfortably do headstands after we were done working together.

Detect Core Skills

Make things as simple as possible but not simpler. – Unknown

Core skills are the few skills that are left when you take every skill away that is not necessary for getting a result.  Investing your time working on core skills, while ignoring everything else, gives you the biggest and most rapid gains in progress towards the result you want.

Every discipline has core skills.  For example:

If you want to rapidly master helping people change, then master implanting false memories.  Ignore everything else.

If you want to rapidly master fat loss, then master managing caloric intake. Ignore everything else.

If you want to rapidly master charismatic speaking, then master exquisite control of your tempo, tonality and rhythm of speech.  Ignore everything else.

The best way of detecting what the necessary core skills are is by doing the following:

1) Find a mentor who routinely teaches people who are in a similar or preferably more challenging situation than yours how to get the results you want.

2) Ask them what the top skills you need to develop to get the results you want.

Cecy found me.  I taught her one main skill: how to use her nervous system to turn on comfort when doing headstands.

Manufacturing Peak Performance Skills

The core skill of turning on comfort when doing headstands has become an integral part of who Cecy is.  This skill has become so ingrained into her that she finds herself doing it at the right time, without thinking.  She didn’t have this skill before.  We manufactured it.

You can manufacture peak performance in your life too.  And you do it by using self hypnosis.

What is Self Hypnosis

Self hypnosis is making yourself do something in such a way that what you are making happen turns into something that is happening involuntarily.

Common examples of self hypnosis include: when a batter goes up to the plate and does his ritualistic move before batting in an attempt to get himself into the zone where his body takes over and does everything right, when I make my coffee in the morning in the exact same way before writing in an attempt to get myself into deep concentration where ideas just flow all by themselves, when a woman turns on her workout soundtrack on her way to the gym so that her mind shuts off and her body takes over and goes into “workout mode”, etc.

Uncommon example of self hypnosis include: speeding up or slowing down time, turning off pain, turning down emotions, increasing emotions, slowing down heart rate, etc.

The common thread among the above examples of self hypnosis is that you are DELIBERATELY making something happen so that something takes over and things start happening all on their own.  It may not be totally obvious how this is happening in the uncommon examples of self hypnosis I listed above, but keep reading because it will become obvious soon.

How to Use Self Hypnosis to Manufacture Peak Performance Skills

One way of creating self hypnosis is physical rehearsal of what you want to happen until it becomes so wired in that you do it without thinking.  Click here, scroll all the way down to the last audio recording, and hit play to learn a very effective way of using physical rehearsal.

The easiest, quickest, and most turbocharged way of creation self hypnosis is the Involuntary Results Model, which I developed after researching the Automatic Imagination Model by Anthony Jacquin and Kevin Sheldrake.

The Involuntary Results Model requires you to master two core skills:

1) Elicit a sense of effortlessness

2) Connect this sense of effortlessness with the result you want

By mastering these two core skills, you will gain the following powers: the ability to slow down or speed up time, the ability to turn off pain, the ability to control your blood pressure, the ability to turn off emotions, the ability to create new emotions, and so much more.  In short, these two skills will give you uncommon control over your nervous system.  And most importantly, these two skills will give you a switch that allows you to manufacture peak performance whenever the fuck you want.

The following recording will give you a crystal clear understanding of what the Involuntary Results Model is, what the two core skills within the Involuntary Results Model are, how to develop these core skills, how to use the Involuntary Results Model to turn core skills into peak performance skills, and what to do when the Involuntary Results Model doesn’t work.


Play is the highest form of research – Albert Einstein

My session with Cecy was a fun, playful, and  enjoyable experience.  This laugher and enjoyment supercharged how easy it was for her to learn to enjoy headstands.   Laughter helps learning.  You have learned the Involuntary Results Model.  It is time to go out into the real world and create enjoyable opportunities to play with the two core skills within the Involuntary Results Model.   The more you play, the more you’ll learn, and the more you’ll master yourself.

I Implant False Memories for a Living

Here's Diana with her fake brain lit up.

Here’s Diana with her fake brain lit up.

She giggled with delight and spoke with disbelief…

Damn.  This is crazy.  Now I see myself doing the moonwalk when I remember walking to my car.  But this never happened.  But it feels like it did!  What the hell?!  How the f*ck did you do that?!

I had just implanted a false memory in her mind.  I did it to teach her a powerful lesson; a lesson that would change her life.

A false memory is a memory that never happened, but it influences you as if it did happen.

Every time you recall a memory it changes.  The WAY you recall a memory dictates how much the memory changes, and whether the recall causes a full memory implantation or not.

By the time you are done reading this article you will be able to:

1) Change how you feel about any past or future memory. (e.g. Now you can feel good about having dated that really unattractive guy.  Actually no. Don’t do that.  That’s a bad idea).

2) Delete any memory from your mind. (e.g. Now you can forget about your ex wife.  Actually this probably won’t work).

3) Create a whole new memory that never happened, but it seems like it did. (e.g. Now you can trick your friends into falsely remembering you beat them at basketball).

These memory changing superpowers are made possible because of memory reconsolidation; a fancy term neuroscientists use to describe how we effectively change our memories.

Changing a memory boils down to three easy steps.

1) Remembering the memory you want to change.  

2) Interrupting the recall of the memory by thinking about something else before too much of the emotion associated with the memory is elicited.

3) Updating the memory by adding and rehearsing new information.  You do this by continuing to think about something other than the original memory from step 1, and as you think of this other thing you picture it and hear the sounds associated with it over and over again.  The more real you can make these sounds and pictures, the better.

You are about to see me using the above three steps to implant false memories in three different ways.

Video 1

This video shows me doing a partial memory implantation meant to rewrite a memory and delete any of the feeling associated with it.

How is this useful? You can use this to change how you feel about any past event or imagined future event.

Now you know how to get over your sadness over losing your dog named Killer when you were 6 years old.

Video 2

This video shows me deleting a memory (i.e. amnesia) which is a more complete form of memory implantation.

How is this useful?  You can use this to delete any memory from your mind.

Now you can forget about the mullet you had when you were 10 years old.

CAUTION:  Make sure to use memory deleting with care.  If you decide to use memory deletion, only use it with a very non-important and non-emotional memory.

Video 3

This video shows me doing a full memory implantation.

How is this useful?  You can use this to manufacture confidence at will.

How to manufacture a feeling of confidence at will:

1) Imagine yourself in the particular future scenario you want to have confidence in and practicing seeing and hearing yourself doing everything right and having everything go perfectly well in that scenario.

2) Keep imagining this again and again until it becomes a future memory. You will know it is a full blown future memory when you imagine this future scenario and the first thought that comes to mind is what you have rehearsed in step 1.

And then I smiled, and I told her: “So you are now remembering something that never happened. You never actually did the moonwalk! We implanted that memory.  This means you have the power to change any and every memory you have ever had.  You are not being influenced by the past.  You are being influenced by your memories of the past, but THOSE MEMORIES ARE CHANGEABLE.”

***She went into deep thought***

And then I told her:  “Your history does not equal your destiny.”

Develop Mind Powers… How to Use Hypnosis to Improve Your Life

Szilvia With a Frozen Arm

Szilvia With a Frozen Arm

It seemed like voodoo.  As I listened to Erickson, the world’s greatest clinical hypnotherapist, speak in a rhythmic melody like a snake charmer mesmerizing his cobra, Erickson’s patient sat there motionless with a blank look on her face as her arm, as if by its own accord, rose up in mid air until it finally stopped and remained rigid and FROZEN.  She couldn’t move it even if she tried.

This scene was my introduction into the marvelous world of hypnosis; a world that gave me mind powers.  I learned  how to slow down or speed up time for my clients in order to help them improve their sports performance, how to give my clients any feeling they want at any time they want so that they can feel confident or relaxed at will, how to get my clients to forget strategic information so they could move on with their lives, and many other wonderful things.  In short, hypnosis gave me the ability to make a POWERFUL difference in the lives of the people I work with.

By reading this article you will learn what hypnosis is and how you can use it immediately to enhance your life.

I define hypnosis as the following:

Communicating ideas to someone in such a way that these ideas become real to them involuntarily.

In an effort to clarify the confusing ass definition above I’ve devised this ingenious example:

This is NOT hypnosis:

I say: “When I snap my finger you feel excitement.”

Time passes…

*I snap my fingers*

You look at me blankly and maybe try to feel excited in order to please me, but clearly you can’t feel the excitement.  You think to yourself hypnosis is fake.

This is hypnosis:

I say: “When I snap my finger you feel excitement.”

Time passes…

*I snap my fingers*

You feel excitement no matter if you try to stop yourself from experiencing it.  It’s as if the excitement happens on autopilot, and you end up thinking I’m a genius and that I have magic powers.

You’re right.  I am a genius AND I do have mind powers.

The key point between the two examples above is that in the example where hypnosis happened my communication had a powerful and AUTOMATIC effect on the other person.

I later came to learn that Erickson wasn’t using voodoo to freeze this woman’s arm.  He was using hypnosis to elicit the hypnotic phenomena of catalepsy (i.e. creating rigidity in a body part such as an arm).  Catalepsy serves as an interesting teaching aid to exemplify some of the key principles of hypnosis and de-hypnosis (taking someone out of a hypnotic reality).

Here is an example of me leading Szilvia into arm catalepsy:

The above video exemplifies three main ideas:

1) It is possible to communicate life enhancing or even absurd ideas like “your arm is stuck and you can’t move it” in such a way that these ideas became reality.

You can see me leading Szilvia into creating a reality where her hand was stuck and she couldn’t move it even when she tried in the video above.

How is this useful?  You can help someone create a life enhancing reality.  For example, they can learn they have a heart of gold and balls of steel.

2) It is possible to DIRECT involuntary responses.  This is important because most problems are problems, because they happen involuntarily (e.g. the anxious person is troubled because he can’t control his anxiousness; it just happens to him).

A sense of involuntariness happened in the video above when Szilvia tried to move her arm but couldn’t.  It was as if the sense of stuckness in her arm happened outside of her control and her arm was involuntarily stuck.

How is this useful?  You can help someone create involuntary feelings of calmness where they used to have involuntary feelings of anxiety.

3)  It is possible to engineer De-Hypnosis.  De-hypnosis happens when what was involuntary ceases to be, and you realize that what seemed like reality was just an illusion.

De-hypnosis happened in the video above when Szilvia realized that her arm stuckness was something she was making happen (not something that was happening involuntarily) and this realization had a TANGIBLE effect on how her arm felt – it went from rigid to normal.

How is this useful? You can help someone stop believing that they are my girlfriend.  I’ll owe you one.

Ok.  So this hypnosis thing seems really cool and you would like to try it out, but you don’t know how. 

You’re in luck.

In an effort to give you an experience of hypnosis and to teach you how to use it, I’ve created the audio below.  By listening…

1) You will earn another more practical definition of hypnosis (Credit: Anthony Jacquin and Kevin Sheldrake).

2) I will guide you through an experience where your hand sticks to a table and you won’t be able to move it.

3) I will teach you how you can use hypnosis right now to create a better life.


I routinely help my clients make miraculous transformations in their lives.  I use hypnosis in virtually every one of my interventions.  Hypnosis has become a staple of my work, because I find that it enhances the effectiveness of all that I do.  You’ve learned some of the key principles of hypnosis.  Now go experiment with some shit and let me know how it goes.

Curing a Life Long Phobia In 30 Minutes… 3 Year Follow Up

Erika in a Pet Shop

Erika used to think that”being around rats was like being around someone with a gun or a knife that wants to kill you”

Erika Flores was completely scared of rats.  The mere thought of rats would give her a panic attack.  I worked with Erika three years ago to help her cure her phobia.  This post will teach you exactly what I did to help her get over her phobia.

July 17th 2013 (3 years after working with Erika)

I emailed Erika.

I asked her if she would be willing to share the story of how I helped her get over her phobia.  I wanted people to learn one main thing by hearing Erika’s story:

It is possible to create drastic and permanent changes in your life in a short period of time.

July 20th 2013

We began the day with an interview, and I asked Erika three main questions:

  • What was your life like before working with me?
  • What was it like to work with me?
  • How has your life changed after working with me?

You can listen to the interview by clicking below:

Next, I showed Erika pictures of rats.  Looking at pictures of rats would have freaked her out before working with me.

Finally, I took Erika to a pet shop.  Going to a pet shop would have been impossible for her before working with me.


Erika made a drastic transformation.  The following recording details a step by step procedure for getting over a phobia:

Unfortunately, this recording won’t work for everyone.  Contact me if you need further help.


Changes like Erika made are possible for most.  If you are dealing with a phobia, gather hope from this post.  No matter how long you have had your phobia, never give up on finding a solution.

Meeting Gary Vaynerchuk: How to Meet Your Personal Heroes and Learn Directly From Them

I open up my email and a sense of excitement rushes through my body.

I’m buzzing.

Gary Vaynerchuk, NY Times Best Selling Author, Founder of Vanynermedia (a social media brand who works with brands like GE, PepsiCo, Green Mountain Coffee), someone who took his family business from $3 million to $45 million a year, and all around good dude has just agreed to do an interview with me!

Gary Vaynerchuk

Gary Vaynerchuk

If you would have told me I would be talking with Gary on the phone 5 years ago, I would have thought you were crazy.

The idea of talking with Gary on the phone seemed impossible to me back then.

Nevertheless, as someone who has dedicated their life to being the best Modern Day Hypnotist, someone who creates moments of transformation where the impossible becomes possible for my personal one on one clients, I believe it is my personal duty to learn from some of the best minds in the world so that i can better serve my clients.

The problem was, I knew nobody. I had no real network.

So, I went along with the first logical idea that came to mind and this very idea became my formula for consistently infiltrating the world of high profile mentors.

Formula for How to Infiltrate the World of High Profile Mentors?

1) Find the person you would like to meet.

2) Reach out to them and offer to interview them for an audience.

I’ve used the above formula to learn from the best minds in the hypnosis and NLP community, and I used it to land this interview with Gary. The formula works because it appeals to a mentor’s self interest; it gives them something valuable (an audience) in exchange for their time.

If you ask for something, you are most likely to get it if you give something valuable in return.

In this case, Gary was gracious enough to give me an interview and it was spectacular. By listening you will learn:

  • Gary’s mindset when dealing with the toughest challenges.
  • Gary’s most important piece of business advice.
  • The importance of embracing your competitive nature.
  • The sense of responsibility that drives Gary towards utilizing his own unique talents.
  • How to use gratitude to deal with tough days.

Click below to listen to the interview:

Learning directly from High Profile Mentors is possible.  I’ve given you the blueprint.  Go out there and make it happen.

Gary Rocking It

Gary Rocking it with the Pink Shirt

How Wearing Weird Clothes Will Help You Develop Courage and Make You More Grateful

As I walk out my apartment, I text her:

I hope I don’t end up in jail.

I step into my car and begin driving to a nearby Whole Foods in a posh area of town.  I can feel my heart beating faster the closer I get to Whole Foods.   As I pull into the parking lot my mind starts to make up worst case scenarios and my cortisol shoots through the roof.  This is going to be fun.There I am in the parking lot of Whole Food, wearing my pajamas, with basketball shorts over them and a dress shirt to top it off. I feel the wind in my hair, and I walk into Whole Foods – expecting the worst:)

As I walk in I notice a couple of dirty looks, but only a few.  I guess this attire I’m wearing is a lot more normal than I thought.  Maybe people will be wearing this next fall.  I begin to realize that this is not such a big deal.  It’s actually fun.  And that’s the beauty of our thinking; as humans we have a god given gift to make stupid stories in our heads to scare ourselves.  Most of the time these stories just aren’t true.

My mind switches, and I begin to think about my friend reading this text and wondering:

What the hell is Martin up to?

I’m doing my latest experiment.  It’s called Practicing Misfortune, an old Stoic exercise.  The premise is twofold:

1) spend time without what you love and you’ll grow to value it more and

2) spend time with your biggest fear and you’ll become immune to it.

Seneca, the old Stoic Philosopher describes Practicing Misfortune:

Set aside a certain number of days, during which you shall be content  with the scantest and cheapest fare, with coarse and rough dress, saying to yourself the while: “Is this the condition that I so feared?… Let the pallet be a real one, and the cloak coarse.  Let the bread be hard and grimy.  Endure all this for three or four days at a time, sometimes for more, so that it may be a test of yourself instead of a mere hobby.  Then, I assure you… you will leap for joy when filled with a penny worth of food, and you will understand that a man’s peace of mind does not depend upon fortune, for, even when angry, she grants enough for our needs”

In essence by Practicing Misfortune one develops a visceral understanding that we don’t NEED what we value most nor do we NEED to avoid what we fear most. This opens us up to great personal freedom.

The exercise works like this:

1) Think about what you value most or fear most.

2) Set up a time to practice not having what you value most or exposing yourself to what you fear most.

3) While you do the exercise ask yourself: Is this what I feared most?

I love this exercise.  I find it extremely effective, but it ONLY works if you do it. This is key.  Nothing works if you don’t do it.

The question I ask myself as a people helper is: how can I structure information so that it is actionable  and so that people actually follow through with it?

The answer comes from BJ Fogg’s Persuasion Lab in Stanford University:

Simple and easy changes behavior.

To qualify what’s considered to be simple and easy:

1) It takes less than 30 seconds to do.

2) It takes minimal effort to do.

The number one reason people fail at implementing a new habit is because they rely on motivation instead of making the new habit simple and easy.

The odds are NOBODY is going to consistently do the Stoic exercise above, because it takes more than 30 seconds and it takes a bunch of effort.

With that in mind, I’ve developed a modern rendition that takes the essence of Practicing Misfortune.

1) Find a habit that you already do every day; that you do without any effort at all. Examples: brushing your teeth, combing your hair, etc.

2) Find something that you over-value.  Examples: success, attention, avoiding failure, etc

3) Ask the following question: Do I really need X?  (X is whatever you are over-valuing)

4) Commit to asking the question from step 3 every time you do the habit from step 1.

This exercise is deceptively simple, BUT again:


It’s taken me 10 years to find that out.

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